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Cassells Group

Tel: 0141 416 46 86

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We recognise the importance of protecting your privacy  and our policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site. This policy will be continuously assessed against new technologies, business practices and our customers’ needs.

What Information Do We Collect?
When you visit this web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.

1. Personal Information You Choose to Provide

Registration Information
When you register for any of our products, services or newsletters you will provide us information about yourself.

Credit Card Information
If you choose to avail of our services, you may need to give personal information and authorisation to obtain information from various credit services. For example, you may need to provide the following information:
-Name
-Mailing address
-Email address
-Credit card number

-Name on credit card

-Credit card billing address
-Business and home phone number

Email Information
If you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.
2. Web Site Use Information
Similar to other commercial Web sites, our Web site utilises a standard technology called “cookies” (see explanation below, “What Are Cookies?”) and web server log files to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site.

How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing the products and services you requested, to process your payment, , to monitor the use of the service,our marketing and promotional effortsand improve our content and service offerings, and customise our site’s content, layout, servicesand for other lawful purposes.These uses improve our site and better tailor it to meet your needs.

Furthermore, such information may be shared with others on an aggregate basis. Personally identifiable information or business information will not be shared with parties except as required by law.

Occasionally, we may also use the information we collect to notify you about important changes to our Website, new services, and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at the link provided on the newsletter.

What Are Cookies?
A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a Web site, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each Web site can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a Web site to access the cookies it has already sent to you, not the cookies sent to you by other sites. Browsers are usually set to accept cookies. However, if you would prefer not to receive cookies, you may alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, it is possible that some areas of our site will not function as effectively when viewed by the users.A cookie cannot retrieve any other data from your hard drive or pass on computer viruses.

How Do We Use Information We Collect from Cookies?
As you visit and browse our Web site, the site uses cookies to differentiate you from other users. In some cases, we also use cookies to prevent you from having to log in more than is necessary for security. Cookies, in conjunction with our Web server’s log files, allow us to calculate the aggregate number of people visiting our Web site and which parts of the site are most popular. This helps us gather feedback to constantly improve our Web site and better serve our clients. Cookies do not allow us to gather any personal information about you and we do not intentionally store any personal information that your browser provided to us in your cookies.

IP Addresses
IP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as traffic data so that data (such as the Web pages you request) can be sent to you.

Sharing and Selling Information
We do not share, sell, lend or lease any of the information that uniquely identify a subscriber (such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide services that you have requested.

How Can You Access and Correct Your Information?
You may request access to all your personally identifiable information that we collect online and maintain in our database by emailing us at the usual address.

What About Legally Compelled Disclosure of Information?
We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights. We may also disclose account information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating our Terms of Service or to protect the safety of our users and the Public.

What About Other Web Sites Linked to Our Web Site?
We are not responsible for the practices employed by Web sites linked to or from our Web site or the information or content contained therein. Often links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site.

Please remember that when you use a link to go from our Website to another web site, our Privacy Policy is no longer in effect. Your browsing and interaction on any other web site, including web sites, which have a link on our Website, is subject to that Web site’s own rules and policies. Please read over those rules and policies before proceeding.

Your Consent
By using our Web site you consent to our collection and use of your personal information as described in this Privacy Policy. We reserve the right to amend this privacy policy at any time with or without notice.

Our Commitment To Data Security:

Please note that your information will be stored and processed on our computers in the United Kindom. The laws on holding personal data in the United Kindom may be less stringent than the laws of your Country of residence or citisenship.To prevent unauthorised access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.

Choice/Opt-In/Opt-Out
This site allows visitors to unsubscribe so that they will not receive future messages. After unsubscribing we will discontinue sending the particular messages as soon as technically feasible.

Surveys & Contests

From time-to-time our site requests information from users via surveys or contests. Participation in these surveys or contests is completely voluntary and the user therefore has a choice whether or not to disclose this information. Information requested may include contact information (such as name and shipping address), and demographic information (such as zip code, age level). Contact information will be used to notify the winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.

A Special Note About Children

Children are not eligible to use our services unsupervised and we ask that children (under the age of 14) do not submit any personal information to us. If you are a minor, you can use this service only in conjunction with permission and guidance from your parents or guardians.

Acquisition or Changes in Ownership

In the event that the web site (or a substantial portion of its assets) is acquired, your information would be considered part of those assets, and may be part of those assets that are transferred.

Policy Modifications
We may change this Privacy Policy from time to time. If/when changes are made to this privacy policy, we will email users who have given us permission to do so. We will post any changes here, so be sure to check back periodically. However, please be assured that if the Privacy Policy changes in the future, we will not use the personal information you have submitted to us under this Privacy Policy in a manner that is materially inconsistent with this Privacy Policy, without your prior consent.

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Squeeze page is designed and placed on websites in order to acquire visitors’ information such as visitors’ name and email addresses.

This is not as easy as it may seem since most of the people do not like to have lot of unnecessary mail in their email. People need to be convinced and given enough reasons to make them sign up.

A squeeze page has to be so effective that it makes people give out their information and agree to receive information from you. To do this, free gifts or free downloads are offered to the customers. Other offers include an audio or video files, subscription of their newsletter, a short report and many more. Once the visitor enters his information, he becomes a prospective customer and added to an opt-in-list. Opt-in-list is the list that contains the email addresses of the people who have agreed to receive information from different companies.

The opt-in-list is considered to be highly important and precious for a company. This list gives access to the email addresses and names of the people you can advertise your product to, on a more personal level. This is different from advertising to a bunch of people on commercial basis since emails sent by the company can be made more personal by using the names of the person. Using the name of the person can make huge difference since they may feel privileged to be treated personally instead of one among the crowd. This will increase the leads for the website and thus promote your product which in turn may result in the increased sale of your product. This is a crucial part of internet business.

The squeeze page should be attractive enough to pull in customers. It should not be more than 250 to 350 words. It needs to have an attractive headline to grab the customer’s attention. The headline may be related to the benefits that the customers are going to get after they sign in. Rest of the information should ideally be given in bullet form. The visitor should be told about the terms and conditions in a straightforward manner. Copywriting and sales techniques can also be used to grab the customer’s attention and convince them to join the opt-in-list.

The building up of list is just the beginning of your online business the list can be used all over again for the promotion of your next product or service.

When you use a Squeeze page in conjunction with an automated email system the follow up comes into the picture.

So, get going with your internet business by using a squeeze page followed by a set of sequential emails from an automated email system!

If you are interested in:

• Increasing customer loyalty
• Promoting your products/services
• Reducing expensive printed media
• The ease of automation
• Making your sales easier by automated pre-sales.

Then you should read on….

Businesses are able to make use of their database to create an informative relationship with new & previous clients which leads to better client retention. Prospects also become more open to your services or products as you begin to create a bond through giving informative and useful information.

The biggest advantage of an automated email system is that they allow you to send out a complete series of messages that have been set in advance  In short, you can calculate the benefits of an automated email system and they are as follows: 

• Easy Tracked – No other form of promotion can be so easily tracked
• Instantaneous
• No geographic constraints/costs- i.e. It doesn’t matter if the recipient is in Scotland, China or England or America
• Enable the user to keep track of various responses and activities once a particular email or advertising has been started.
• E-mails sent are printer friendly
• They are very useful for sending brochures and follow-up
• Allow the user to have persistent network of communication with the customers or subscribers. 
• Allow the user to design each message in a different pattern; keep the messages safe from getting monotonous
• Serve customers efficiently as well as fast  

Here are some of the prominent uses of an automated email system: 

• They can be integrated on your website to gather names and e-mail addresses to ease future correspondence 
• A price list of all the products as well as services are offered being offered by you. The user can also comprise order forms, product descriptions and other material related to sales.   
• They offer free reports. They prove beneficial in collecting the name and e-mail address of future prospects which is needed for future follow up as well as to pre-sell the product or service for sale in future. 
• Using automated emails for FAQ results in saved time and money. 
• Testimonials and case studies from the people you are doing business with can be broadcast to your database so that they can be read by the recipients in their leisure time.  
• You can even put an entire website on an automated email sequence. Since people tend to forget all the websites they have browsed, by e-mailing varying pages after a specific time gap, the viewers are able to learn about a particular business and can also visit the site without the need for finding it or bookmaking it.  
• If you intend to publish an e-book, it allows you to put the different chapters or excerpts in it; the customer can download the e-book or simply read it like an e-mail as chapters will be sent individually over a period of time.  

In short, it can be said that automated email system can be used in a number of ways. In other words, anything that you can think of that you need to remain in constant touch with the people for business or personal purposes.