A squeeze page is a webpage which is used for soliciting information from the prospective customers for the purpose of online advertising.
Squeeze page is designed and placed on websites in order to acquire visitors’ information such as visitors’ name and email addresses.
This is not as easy as it may seem since most of the people do not like to have lot of unnecessary mail in their email. People need to be convinced and given enough reasons to make them sign up.
A squeeze page has to be so effective that it makes people give out their information and agree to receive information from you. To do this, free gifts or free downloads are offered to the customers. Other offers include an audio or video files, subscription of their newsletter, a short report and many more. Once the visitor enters his information, he becomes a prospective customer and added to an opt-in-list. Opt-in-list is the list that contains the email addresses of the people who have agreed to receive information from different companies.
The opt-in-list is considered to be highly important and precious for a company. This list gives access to the email addresses and names of the people you can advertise your product to, on a more personal level. This is different from advertising to a bunch of people on commercial basis since emails sent by the company can be made more personal by using the names of the person. Using the name of the person can make huge difference since they may feel privileged to be treated personally instead of one among the crowd. This will increase the leads for the website and thus promote your product which in turn may result in the increased sale of your product. This is a crucial part of internet business.
The squeeze page should be attractive enough to pull in customers. It should not be more than 250 to 350 words. It needs to have an attractive headline to grab the customer’s attention. The headline may be related to the benefits that the customers are going to get after they sign in. Rest of the information should ideally be given in bullet form. The visitor should be told about the terms and conditions in a straightforward manner. Copywriting and sales techniques can also be used to grab the customer’s attention and convince them to join the opt-in-list.
The building up of list is just the beginning of your online business the list can be used all over again for the promotion of your next product or service.
When you use a Squeeze page in conjunction with an automated email system the follow up comes into the picture.
So, get going with your internet business by using a squeeze page followed by a set of sequential emails from an automated email system!